Digital Marketing Salary In India? The digital marketing field is growing worldwide, with good pay and opportunities. As businesses move more online, especially after COVID-19, the need for skilled digital marketers has increased, leading to better salaries.
If you’re thinking about a digital marketing career, now is a great time to start. This post will look at digital marketing pay trends in India for various roles in 2024. We’ll also talk about the key skills needed for each role, giving useful tips for those interested in digital marketing. Let’s discuss Digital Marketing Salary in india.
Digital Marketing Salary in India:
Let’s know about different roles within digital marketing and their typical salary ranges.
1.Digital Marketing Manager:
A digital marketing manager plans and executes all digital activities for a brand. They use various online channels to promote products/services and aim to boost sales efficiently. To do this well, they need to be skilled in all aspects of digital marketing and stay updated on new trends in the industry. (Digital Marketing Salary)
Salary of a Digital Marketing Manager:
An entry-level Digital Marketing Manager in India usually earns around 7 to 8 lakh per year. On the other hand, a Senior Digital Marketing Manager with 5 to 9 years of experience can expect a salary ranging from 16 to 18 lakh per year.
The Main Duties of a Digital Marketing Manager Include:
- Manage how the brand appears online.
- Use data to make smart decisions.
- Send effective emails (learn from an online course).
- Run ads and posts on social media and search engines.
- Check how well things are going with tools that track website visitors.
- Keep up with what’s new online.
- Work closely with partners like ad agencies.
- Get about 5 years of experience, or speed things up with an MBA in Digital Marketing.
2. PPC Analyst(Pay-Per-Click):
The pay for a new PPC Analyst in India, with less than a year of experience, is usually around ₹3-4 lakhs yearly. With over 2 years of experience, a PPC Analyst can make about ₹4.5-6.5 lakhs each year.However, your specific skills matter too. If you’re really good at Google AdWords, you might earn up to ₹3,00,000. Being skilled in Google Analytics can also boost your salary to around ₹3,15,000. Here is the Digital Marketing Salary.
The Main Duties of a PPC Analyst Include:
- Run ads on Google, Bing, and other sites.
- Manage ads on Facebook, LinkedIn, Quora, and more.
- Choose the right keywords to bid on.
- Make ads better to get higher scores.
- Keep an eye on daily and monthly budgets.
- Use Google Analytics for info.
- Check and guide the design of ads.
3. SEO Specialist(Search Engine Optimization):
If you’re good with technical tasks and analysing data, you might excel in Search Engine Optimization (SEO) jobs. An SEO Specialist focuses on bringing specific visitors to a website and getting it to show up on Google’s first page for the right words. Key skills for this job include researching keywords, writing content for SEO, and understanding how search engines work.
Salary for a SEO Specialist:
An entry-level Search Engine Optimization (SEO) Specialist in India, with under 1 year of experience, typically earns around ₹1,90,000 per year. With less than 4 years of experience, an SEO Specialist can make an average of ₹4,10,000 annually.
For those with 5-9 years of experience, the average salary for SEO Specialists is around ₹6,00,000 in India.SEO Interns in cities like Mumbai, Bangalore, or Pune typically receive a monthly stipend of around ₹16,000. Here is the Digital Marketing Salary.
- The Main Duties of a SEO Specialist Include:
- Analyse and improve websites both on and off the site.
- Create high-quality content that’s good for SEO.
- Research keywords carefully to get more visitors to the website.
- Come up with and carry out plans to get more links to the site.
4. Social Media Marketing Specialist:
If you love social media, you can turn that passion into a job. Social Media Marketing Specialists create and run social media plans for companies. Like how people show their best selves on social media, brands hire specialists to shine online.
As a Social Media Marketing Specialist, your job is to keep people interested and share good content (both paid and free) on all social media sites.
Salary for a Social Media Marketing Specialist:
An entry-level Social Media Marketing Specialist in India, with less than 1 year of experience, typically earns around ₹3,55,000 per year on average. With less than 4.5 years of experience, a Social Media Marketing Specialist can make around 4 Lakhs per annum. For those with 5-9 years of experience, the average salary is about 9 Lakhs per annum in India. here is the Digital Marketing Salary
The Main Duties of a Social Media Marketing Specialist Include:
- Create and run social media campaigns.
- Keep an eye on all social media accounts.
- Make interesting content to spread the brand’s message.
- Check how much money is spent on ads on social media and what’s gained from it.
- Find new social media sites that can be useful.
- You can also watch a video about social media marketing salaries to see what you might earn in this job.
5. Content Creation:
Content & Marketing Managers handle and produce a company’s content on all platforms. This job heavily focuses on creating content. If you’re good with words, creative, and great at communicating, you’ll do well in this digital marketing role.
Salary for a Content Creation:
An entry-level Content & Marketing Manager in India can anticipate earning around ₹8,10,000 per year on average. With under 4 years of experience, the average salary is about ₹8,95,000. For Content & Marketing Managers with 5-9 years of experience, the average salary range is between ₹11 Lakhs to ₹13 Lakhs per annum in India.
The Main Duties of a Content Creation Include:
- Make content look good and interesting.
- Study to understand specific subjects and topics.
- Plan how to market content and put those plans into action.
- Create content.
- Gather content for websites, portals, and inside the company.
6. A Web Developer:
Web developers with skills to build and manage appealing, user-friendly websites are highly sought after, leading to good salaries in this field. They need to understand computer programs, HTML code, and graphic design to excel in today’s digital landscape.
- Salary for a Web Developer:
Web developers who can create and maintain appealing, user-friendly websites are highly sought after, leading to good salaries in this field.
In India, an entry-level Web developer with less than one year of experience can expect to earn around ₹270,000 per year. With 1-4 years of experience, the average salary is ₹4,50,000 per year.
According to Payscale, a mid-career Web Developer earns an average total compensation of ₹4,50,000 per year.
- The Main Duties of a Web Developer Include:
- Having a good grasp of HTML, JavaScript, PHP, CSS, and other important web design languages.
- Building and testing website applications.
- Keeping websites up and running smoothly.
- Tracking website performance and traffic.
- Connecting back-end services to the website.
7. SEM(Social Engine Marketing) Specialist:
Search Engine Marketing Specialists handle paid advertisements on search engines and display networks. If you’re comfortable with numbers and have strong analytical skills, this role might be a good fit for you.
To excel in this position, you’ll also need some technical skills like basic coding knowledge, understanding website design principles, and familiarity with search engine algorithms.
While PPC (Pay-Per-Click) and SEM (Search Engine Marketing) are often used interchangeably, PPC specifically refers to online advertising.SEM covers all efforts to improve how websites appear in search engine results, going beyond just advertising. Here is the Digital Marketing Salary
- Salary for a SEM Specialist:
A beginner Search Engine Marketing Specialist in India typically earns around ₹3.4 Lakhs per year. With less than 5 years of experience, the average salary is ₹6 Lakhs per year. For those with 5-9 years of experience, the average salary increases to ₹13 Lakhs per year in India.
- The Main Duties of a SEM Specialist include:
- Gain a deeper understanding of Google Ads (consider taking an online course for this).
- Develop search engine campaigns to maximise return on investment (ROI).
- Analyse and report website analytics and campaign performance.
- Handle campaign budgets and calculate monthly expenses.
- Improve landing pages for paid search marketing campaigns.
8. Specialises in Paid Media:
A Paid Media Specialist uses ads on platforms like Facebook and Google to bring people to websites. This job needs both creativity and a good eye for numbers. In this role, you quickly figure out which platforms work best for your audience. You also use creative strategies to get the most out of your ads.
- Salary for a Specialises in Paid Media:
A new Paid Media Specialist usually earns around ₹4.5 lakhs per year. Your salary will grow as you gain more experience and skills.
With 1-3 years of experience, a Paid Media Specialist can expect to earn an average of ₹4-6 lakhs per year in India. It’s worth noting that a Paid Media Specialist’s role is broader than that of a PPC Analyst or an SEO Specialist, focusing on a variety of digital media strategies.
However, PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are closely related to Paid Media and also offer competitive salaries in the digital marketing field.
- The Main Duties of a Specialises in Paid Media Include:
- Offer implementation-focused PPC suggestions
- Assess and gauge the success and ROI of all PPC efforts
- Create, execute, and refine digital campaigns
- Deliver continuous, actionable insights on campaign performance to relevant parties
- Supervise and handle the paid media budget
- Perform thorough keyword and website investigations
9. Digital Marketing Internship Stipend:
For those beginning their Digital Marketing journey, your pay can vary based on many factors like experience, skills, industry, company, and location. Typically, a digital marketing intern earns between 8,000 to 15,000 INR per month.
10.Digital Marketing Freelancer Income:
Freelance digital marketers in India can earn anywhere from Rs. 18,000 to Rs. 1,60,000 per month, depending on their experience, skills, and projects. Experienced freelancers might charge hourly rates ranging from Rs. 500 to Rs. 4500.
Income also varies based on the type of services offered, like social media marketing, content marketing, SEO, SEM, email marketing, etc. Overall, freelancers can earn well by providing top-notch services and expertise to clients.
The digital marketing field in India is growing fast, offering many job chances for those into online business. Skilled digital marketers are needed, leading to good pay and chances for progress. Whether you focus on SEO, PPC, social media, content marketing, or other areas, there’s room to do well.
To have a successful digital marketing career with good pay, learn the right skills, keep up with industry changes, and improve continuously. Though starting pay might be modest, there’s room to earn more as you grow. Keep learning to make the most of your potential. (Digital Marketing Salary in india)
Click to here, to find a job description also.
Digital Marketing Executive Salary-FAQ
1. What is the standard pay scale for digital marketing professionals?
Digital marketers with 3-5 years of experience typically earn around Rs. 6.5 lakhs annually, while those with 10-18 years of experience can expect about Rs. 13 lakhs per year.
2. What educational background and skills are commonly sought after for Digital Marketing roles?
Digital marketing qualifications often encompass a mix of soft skills like self-motivation and time management, and hard skills such as Search Engine Marketing (SEM), User Experience (UX), web development, and various aspects like email, video, and social media marketing.
3. Which roles in digital marketing typically offer the highest salaries?
Digital Media Managers, Pay-Per-Click Managers, SEO Specialists, Visual Designers, E-commerce Specialists, and other similar roles are among the top-paying positions in the digital marketing industry.
Here is the all about Digital Marketing Salary in India.
Want to read more related of digital marketing: