Digital Marketing Syllabus 2024. Digital Marketing has many job prospects worldwide, making it a popular career choice. Knowing the Digital Marketing Course Syllabus is important before you know the details like the 2024 syllabus.
The Digital Marketing Syllabus is like a roadmap that lists all the topics and areas that will be taught during the course.
Digital Marketing courses are open to students, entrepreneurs, business owners, homemakers, and professionals. If you’re starting a career in Digital Marketing, it’s Complete Digital Marketing Course Syllabus 2024, which covers every aspect in detail.
Let’s not waste any time and jump right into the topics covered in the Digital Marketing course syllabus:
Digital Marketing Syllabus:
Leadership Skills(Executive Skills):
Module 1: Digital Marketing Basics
This module introduces the fundamentals of digital marketing to students with varying backgrounds. It covers topics like:
- What is digital marketing?
- Why is digital marketing important?
- Contrasting traditional and digital marketing methods
- Current industry trends
- How digital marketing drives business success
- Strategies for boosting sales through digital channels
- Conducting competitive analysis
- Case studies showcasing effective digital marketing strategies
Module 2: Website Design and Development
Websites play an important role in lead generation, credibility building, and marketing communication for businesses of all sizes. This module focuses on creating websites using WordPress, covering:
1.Understanding website components
2.Exploring WordPress functionalities
3.Step-by-step guidance on website creation
Here’s the curriculum with the topics:
Curriculum Outline:
1.Understanding WordPress Functionality
2.Website Development Techniques
3.Incorporating Design Elements into Your Website
4.Adding Compelling Content
5.Installation and Activation of Plugins
6.Exploring Plugin Functionalities
Module 3: Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is about optimising your website to rank higher on search engine results pages (SERPs) organically. Although it can be complex, effective teaching methods and support from institutes can simplify the learning process.
Topics Covered:
1. Understanding Search Engines and Their Algorithms
2. Strategies for Organic Ranking Improvement
Here’s the curriculum outline with the topics:
Curriculum Outline:
- Introduction to Search Engine Optimization (SEO)
- Understanding How Search Engines Work
- On-Page SEO Concepts:
Content Research
Keyword Research
Meta Tags Optimization - Off-Page SEO:
Link Building Strategies - In-depth Study of Keyword Research Techniques
- Factors Influencing Web Page Ranking
Module 4: Search Engine Marketing(SEM)
Search Engine Marketing (SEM) refers to promoting a company’s website through paid efforts to enhance its visibility on search engine result pages (SERPs). Many courses focus on teaching SEM strategies using platforms like Google Ads.
Curriculum Outline for Search Engine Marketing (SEM):
- Features and Algorithm of Google Ads Platform
- Campaign Creation Strategies
- Analysing Search Volume for Effective SEM
- Understanding Google AdWords
- Ad Creation Techniques for Maximum Impact
- Site and Keyword Targeting Methods
- Different Types of Accounts: CPC, CPA, CPM-based
- Demographic Targeting for Audience Segmentation
- Utilising Google Keyword Planner for Keyword Research
- Concepts Explained: CPM, CLV, and Other Relevant Metrics
Module 5: Social Media Marketing (SMM)
Social Media Marketing (SMM) includes both paid and organic strategies on platforms like Facebook, Instagram, YouTube, and others to boost website traffic. This module covers creating impactful social media plans for platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc.
Curriculum Outline for Social Media Marketing (SMM):
- Understanding Social Media Marketing Strategies and Business Growth
- Demographic Targeting Techniques on Social Platforms
- Metrics Explained: Cost-Per-Click (CPC), Cost-Per-View (CPV), Cost-Per-Impression (CPM), and more.
- Social Media Analytics for Performance Evaluation
- Effective Social Media Advertising Strategies
Module 6:Content Marketing & Strategy
Content Marketing & Strategy involves creating and distributing valuable content to attract a specific audience. This module provides detailed training on the importance of content marketing and effective strategies for digital success.
Curriculum Outline for Content Marketing & Strategy:
- Sorting Content into Groups
- Planning Social Media Posts for Brands
- Using Tools for Content Marketing
- Trying Guest Blogging Strategies
Module 7: Web Analytics
Web Analytics involves analysing the behaviour of visitors on a website. This module teaches you how to track and interpret user actions using tools like Google Analytics. It’s about understanding website metrics and gaining insights into user behaviour.
Curriculum Outline for Web Analytics:
- Understanding Google Analytics Basics
- Explaining Bounce Rate, Page Views, and Session Time
- Optimising Google Analytics for Insights
- Analysing Behavior and Acquisition Reports
- Tracking Visitors through the Conversion Funnel
Module 8: Digital Media Planning and Buying
Digital Media Planning and Buying is about figuring out the best times, places, and frequency for advertising to get the most sales and returns. It’s all about making ads work well by reaching the right people at the right moments.
Curriculum Outline for Digital Media Planning and Buying:
1. Understanding Media Buying and Its Types
2. Explaining Concepts like Cost-Per-Install (CPI), Cost-Per-Order (CPO), Cost-Per-Acquisition (CPA), Click-Through-Rate (CTR), etc.
Module 9: Web Remarketing
Web Remarketing is a method of displaying targeted ads to users who have previously visited or interacted with a website using a JavaScript tag. Its purpose is to reconnect with these past visitors by showing them relevant ads or messages to entice them to return to the site.
Curriculum Outline for Web Remarketing:
1. Introduction to Remarketing Fundamentals
2. Creating Remarketing Lists
3.Creating Remarketing Lists specifically on Google Ads
4. Implementing Google Ads Tag and Facebook Pixel Code for Remarketing
Module 10: Understanding Design Essentials
Understanding design essentials is crucial for success in digital marketing. It involves grasping fundamental principles, elements, and techniques across disciplines like graphic, web, and industrial design.
Curriculum Outline for Design Essentials:
- Elements of an Advertisement
- Crafting Eye-Catching Creatives
- Exploring Colour Psychology
- Tools for Graphic Design
- Appreciating Aesthetics in Design
- Basics of Typography, Color Schemes, and Themes
Module 11: Mobile Marketing
The user highlights the importance of integrating training on mobile web analytics and mobile display advertising into Mobile Marketing courses, which centre on promoting businesses through mobile platforms.
Curriculum Outline for Mobile Marketing:
- Improving App Engagement with In-App Ads
- Using Messages Inside Apps for Interaction
- Sending Effective Push Notifications
- Writing Compelling Texts for Promotions
- Making Apps More Visible in Stores
- Understanding App Metrics for Insights
- Strategies to Get More App Install and Promote them
Module 12: Monetization Strategies in Digital Marketing
This module teaches how bloggers can make money from their websites using AdSense and affiliate marketing. AdSense allows them to show relevant ads and earn based on ad views or clicks.
Curriculum Outline for Monetization Strategies:
- Utilising Google AdSense and YouTube AdSense Tools
- Generating Revenue from Websites and Blogs
- Crafting SEO-Friendly and Creative Content for Monetization
Module 13: GMB(Google My Business)
Google My Business (GMB) is a web tool by Google that enables businesses to manage their online presence. With GMB, businesses can handle customer reviews, update business information, and interact with consumers through Google Maps and Search.
Curriculum Outline for Google My Business (GMB):
- Setting Up a GMB Account
- Optimising Your GMB Listing
- Using GMB for Lead Generation
- Collecting Organic Reviews and Building Trust Locally
- Strategic Management of Negative Reviews
- Efficient Handling of Multiple GMB Listings
Module 14: Video Marketing
This module covers video marketing, including writing scripts, creating videos, marketing them on various platforms, building brand awareness, understanding viral video elements, and using them effectively.
Managerial Skills Module:
1. Introduction to Agency Skills
Learn about agency operations and communication.
Understand how information flows within an agency.
2. Mastering Pitching
Develop communication skills for client presentations.
Analyze client needs and create suitable plans.
Learn effective presentation techniques.
3.Client-Oriented Strategy
Conduct market research and competitive analysis for clients.
Create tailored strategies based on client requirements.
4. Campaign Creation
Design and execute successful campaigns for clients.
Learn to present strategies professionally.
5. Analysis and Reporting
Conduct thorough market research
Evaluate solutions for effectiveness.
6. Soft Skills Training
Interview preparation, resume building, and presentation skills.
Advanced Excel and PowerPoint skills for professional communication.
Develop essential soft skills for job applications and success in the workplace.
The Digital Marketing syllabus sets students up for success by giving them hands-on skills, industry know-how, and a strategic outlook needed to do well in the always-changing digital world.
Here is the complete Digital Marketing syllabus
The Digital Marketing syllabus-FAQ
- Does the Digital Marketing course cover Website Designing?
- Yes,the Digital Marketing course covers Website Designing.
- What are the key areas covered in a Social Media Marketing Course?
- The Social Media Marketing Course typically covers platforms like Facebook, Instagram, WhatsApp, TikTok, YouTube, Pinterest, Quora, LinkedIn, Twitter, and others.
- Is it important to review the Digital Marketing syllabus before enrolling in an institute?
- Absolutely, it’s crucial as it gives us an overview of the topics included in the digital marketing course.