Is content marketing a cost-effective strategy?

Digital content marketing is typically 60% cheaper than traditional methods like print ads or direct mail. However, actual costs and returns vary based on industry, market, and scale. We can help calculate your content marketing ROI for a clear picture of your investment's impact.

What role does social media play in supporting content marketing efforts?

Social media is like a big stage for content marketing. It's where your audience hangs out, so you can put your content right in front of them where they're most likely to see it.

Is content marketing suitable for businesses of all sizes, or is it primarily for large national brands?

Content marketing isn't just for big brands—it's for everyone. Small businesses can use it too, focusing on topics that matter to their local or regional audience to make their content more relevant and effective.

How To Use Google Adsense? And How To Monetize Your Website

If you’re currently earning revenue from your website with Google AdSense, you’re in the right place.

Why?

Because you might be ready to advance your monetization strategy by partnering with a monetization platform.

Website Revenue Platform (Monetization Platform)

A monetization platform, also known as a website monetization company, like Setupad, helps publishers maximize their ad revenue by offering their ad inventory to multiple buyers simultaneously.

These platforms typically charge a commission from the publishers’ total ad revenue for their services.

Most publishers lack direct connections to premium buyers like Xandr and Criteo and don’t have the resources to develop advanced monetization technology. Monetization platforms like Setupad provide both of these services in one package.

Google AdSense

Google AdSense is a free, cost-per-click (CPC) service that lets publishers earn money whenever someone clicks on their ads.

AdSense is an easy and straightforward option for small publishers (with more than 100K monthly visitors) who are new to website monetization. It doesn’t require technical expertise, and the setup process is quick and simple.

Google AdSense is the most popular advertising network because it works well for most creators and offers reasonable commissions. However, starting with AdSense can be challenging, and it’s constantly changing rules make it a complex tool. It’s no surprise that you might be considering alternatives to AdSense.

AdSense is a free advertising program provided by Google. It allows website owners to earn money by displaying third-party ads on their sites. Advertisers pay Google, and a portion of that payment is shared with the website owners based on clicks or ad impressions.

Google AdSense is entirely free and works with most types of websites, making it especially suitable for:

Blogs
Forums
Free online tools

For example, you could create an online forum for web hosting for small businesses and earn revenue using Google AdSense. However, there are several reasons why you might consider not using AdSense ads on your site. But first, let’s explain how Google AdSense operates.

How Does Google AdSense Operate?

Here’s a simplified breakdown of how Google AdSense functions:

1. Sign Up

First, you create an AdSense account and apply to become a publisher. Google will review your website to ensure it meets their policies before approving your account. Once approved, you’ll receive a code to add to your website and can choose where and how the ads will appear.
Placement options include:

In-page (within the main content),
Anchor (edge of the screen), and
Vignette (full screen).

2. Advertisers Bid

Advertisers bid on the available ad spaces on your site. The highest bidder’s ad is displayed. Understanding how AdSense auctions work can help you increase demand and maximize profit.

3. Ads Are Displayed

The ad with the highest bid will appear on your website as either a banner or text ad. You earn revenue when visitors click on or view these ads.

4. Revenue Is Shared

You’ll receive a portion of the payment Google gets from the advertiser. Typically, publishers receive 68% of the revenue, but the exact amount depends on the ad type and the advertiser’s bid.

5. Payments Are Made

Google pays you monthly, usually via direct deposit or check. It takes about 60 days for the payment to be processed and received.

Top 5 Alternatives to Google AdSense

top 5 alternative tool for monetize your website

1. RichAds:

RichAds is another alternative to AdSense for your website. It is an advertising network that offers targeted ads for publishers, allowing them to monetize their sites through push notification ads.

Instead of placing banners on your site, RichAds focuses on push notifications. It’s easy to combine push notification subscriptions with banner ads and other monetization methods, providing a great way to boost your revenue.

How does it work?

RichAds acts as a go-between for advertisers and publishers. Website owners simply add a single line of script to prompt users for push notifications. Users decide whether to accept or decline these notifications. Advertisers pay RichAds directly, and a share of this income goes to the publishers.

Compared to Google AdSense, RichAds is straightforward to implement—requiring minimal technical know-how. Payments are straightforward, with a low $10 minimum for e-wallet transfers, among the industry’s lowest. Payments occur twice monthly, typically in the first and third weeks.

RichAds has removed minimum traffic requirements and simplified site moderation, making it an excellent alternative to Google AdSense.

2. Ezoic

Ezoic stands out as a popular substitute for Google AdSense, enabling publishers to boost their revenue by enhancing their websites with diverse ad formats for better earning opportunities.

They provide various ad types, including full-screen Expandable units, video ads, image ads, and text ads. Ezoic also delivers highly responsive ads for mobile devices, which are not universally available through AdSense.

An additional benefit of Ezoic is its free usage—no setup fees or contracts required. To start monetizing, simply sign in and integrate it into your site. However, acceptance typically mandates a minimum of 10,000 views per month.

Ezoic offers two membership categories:

For those with fewer than 10,000 page views monthly, the Ezoic Basic category is suitable.
Publishers exceeding 10,000 page views monthly typically opt for the Ezoic Plus category.

A notable advantage is Ezoic’s lower payment threshold of just $20, allowing publishers to withdraw earnings as soon as they accrue, which can be beneficial for boosting website traffic.

Ezoic emerges as a top alternative to Google AdSense due to its higher eCPMs, ad customization to match site themes, and a favorable low withdrawal threshold.

3. Media.net

Media.net is like AdSense, offering web publishers a way to earn money by displaying targeted ads on their sites. It’s free to join with no minimum traffic requirements. You can customize the ads to fit your site’s look and feel.

Similar to Google AdSense, Media.net provides various ad types such as banners, text ads, and pop-ups. It’s a partner of Yahoo/Bing, allowing publishers to earn money when visitors click on ads.

To start, sign up, add your site, and once approved, display ads to earn money. Media.net offers ads like Sponsored Links, Content Links, and Video Ads. They have a $100 minimum payout, making it a top alternative to AdSense for higher earnings.

4. InfoLinks

InfoLinks is different from Google AdSense as it’s a contextual ad network, the third-largest today. This means your site will have plenty of ads from numerous advertisers.

Instead of banners, InfoLinks places text snippets and links relevant to your site’s content. When visitors click these links, they’re directed to more details about the advertised product or service. You might have seen these links with small pop-up boxes when hovered over—they’re CPC (cost per click) ads where advertisers pay only when someone clicks.

A great advantage is that InfoLinks doesn’t demand high traffic for approval. Just submit your website URL, and InfoLinks will review it to see if it meets their standards.

5. Amazon Affiliates

If you manage a website, there are various ways to monetize it. One popular method is joining an affiliate program like Amazon’s. Amazon offers a wide array of products for promotion on your site.

To begin, create an Amazon affiliate account. Once registered, access the affiliate dashboard where you’ll find all necessary information. Next, add links to your site by copying HTML code or using a WordPress plugin.

After adding links, promote products. When visitors click these links, they’ll be redirected to Amazon. If they make a purchase, you earn a commission. Amazon’s minimum payout is just $10. Sign up for the Amazon Affiliate program here, a great AdSense alternative.

While Google AdSense dominates the ad market, there are other alternatives that may have simpler requirements, better earnings, and lower minimum payouts. Exploring these alternatives can help you succeed without needing to meet AdSense’s strict criteria.

Also, remember that this list includes just five platforms, so there are many more options to explore. Trying out these AdSense alternatives for small websites can diversify your income and increase the ads on your site, making it easier to monetize all your content effectively.

FAQ’s

1. Is Ezoic a better choice compared to AdSense?

Yes, Ezoic surpasses AdSense by enhancing your website’s SEO. This boosts its search engine ranking, increases page views, and enhances your earning potential. Ezoic also provides superior customer support and a comprehensive knowledge base for publishers. Moreover, they utilize artificial intelligence to match ads with your site’s content and design seamlessly, preserving user experience.

2. Which niche in AdSense pays the most?

Insurance stands out as the highest-paying niche due to advertisers’ willingness to invest more in ads within this sector. It requires minimal effort but yields substantial revenue. Other lucrative niches include “Download” and “Law.”

3. What is AdSense’s payout per 1000 clicks?

AdSense typically pays between $0.2 to $2.5 per 1000 clicks. However, the actual rate varies based on your audience’s location, the content of your website, and the duration users spend on your site.