What is Combining SEO and Content Marketing? Complete Guide-2024
To use SEO in content that grows your business, think about what your customers do at each step.
Create content that matches what your customers are looking for.
Look at the words people use in their searches to understand what they want.
Usually, customers start by searching for information, then they research more before buying. But their interests can change along the way.
When searching for information, people often use phrases like “How to,” “Best way to,” “Why,” while those ready to buy use terms such as “Deal,” “Discount,” “Buy.” I should suggest using keyword research tools like Ubersuggest and Google Trends to find new keywords. Creating content around popular keywords and using a content strategy focused on topics is also effective for SEO.